There is a new math when it comes to monetizing data — we refer to it
as Return on Information (ROI). Organizations that achieve a high ROI
are proving it fosters a differentiated and sustainable competitive
advantage and leads to better products and services. The value that can
be derived from information is a function of:
- The amount of detailed data that can be analyzed,
- The number of users who have access to this data,
- The depth of analytics that can be done against the data,
- Latency, or how soon after the data is generated it can be accessed and analyzed.